“This is the Stratocaster of strategy.”
Scott Goldman
Vice President MusiCares Foundation
GRAMMY Foundation


“Everyone knows what strategy is…according to this book, that’s the problem…This dislodges conventional thinking about strategy in a way that is creative and provocative; playful and serious at the same time…Malham appreciates how globalization has changed the game…our thinking about strategy needs to change with it…What a clever book.”
Frank J. Barrett, PhD
Professor of Management and Organizational Behavior,
Professor of Global Public Policy, Graduate School of Business and Public Policy,
Naval Postgraduate School


“This is a highly entertaining and educational book. Understanding the concept of strategy is more essential than ever before. And it’s even better to learn it through this fascinating approach that Howell Malham demonstrates in this must read.”
Michael Fassnacht
Draftfcb Chicago

“Finally, a book that strips away the jargon, dispels the myths and dispenses with endless hours of consultant-led meetings… it’s like having a secret strategy weapon… With characteristic wit and intelligence, Howell J. Malham Jr. tells us where most strategic planning processes go wrong – and how we can get it right…a must for anyone searching for a clear path to a winning strategy.”
Steve Edwards
Deputy Director, Programming
University of Chicago’s Institute of Politics


“…a smart, entertaining and interesting read…I’d recommend it to anybody, in any field, who wants to know the elements of strategy…and how to apply them…”
Greg Parsons
Vice President
Herman Miller


“…Witty, smart, fun for anyone who thinks that they know everything about a strategy… An eye-opener for those who need to know better. You won’t look at a strategy the same again!”
Marlena Peleo-Lazar


“…Malham uses a cleverly playful, almost awkwardly entertaining approach to engage the reader as he makes clear the necessary distinctions between tactics and strategy….this quick read should be used as a strategic thought catalyst prior to every leadership retreat.”
Steve Craft
Strategic Planner for the Aerospace Industry